IMHI Class of 2016-2017

IMHI Class of 2016-2017
Class of 2016-2017

Friday, June 16, 2017

Travelling the globe with ESSEC’s Global MBA major in Hospitality Management (IMHI)

By: Victoria Estic, ESSEC student.


Diversity is highly valued in ESSEC’s Global MBA major in Hospitality Management (IMHI), and this quality is reflected not just in its orientation and its student body, but also in the composition of its teaching staff.  As befits one of the leading schools producing graduates for the global hospitality sector, ESSEC’s hospitality faculty not only have widely different educational and professional backgrounds but also hail from every corner of the globe. Here we take a look at four really great teachers that truly represent the spirit of the IMHI program.

The first is of course Professor Peter O’Connor, Academic Director of the program and the one who teaches both the Business Computing and the eCommerce courses.  Coming from Ireland, Peter has a deep connection with the hospitality sector. While he holds a PhD from Margaret University College in Edinburgh and has authored both textbooks and countless articles, his true value is his expertise on using electronic channels of distribution in hospitality, as well as on how technology can be used to enhance operational effectiveness in hotels. Peter is greatly appreciated amongst his students. He is not only passionate about his subject but can communicate and pass this onto his students in only one class! A talented speaker, he is a strong believer in “action learning” and “learning by doing”.  While difficult, and often frustrating, for some, by forcing participants to think for themselves, experiment and find creative solutions, this quickly produces deeper learning that traditional methods. “Instead of immediately revealing the ‘right’ solution, by trying over and over people finally succeed and understand much better what they’ve done”.  Perhaps the best reflection of this approach is the high level of technology literacy amongst graduates of the program, a competency much appreciated by employers.

A second teacher who has had an enormous influence of generations of IMHI students is Professor Robert E. Kastner, nicknamed Bob, who comes from America and teaches Financial Accounting. After completing his studies, Bob taught at Cornell on the faculty of the School of Hotel Administration. He is widely known as a lecturer and producer of management development programs for the global hospitality sector. He has had a long association with leading international hospitality management companies, and also works with Robert M. Chase & Associates to deliver executive education programs using two management simulations, the Cornell Hotel and Restaurant Administration Simulation Exercise.  Bob’s highly dynamic nature, enthusiasm, and ethic nature represent well his American genes. Bob is an excellent teacher who pushes students to work hard and excel at what they are doing, with the result that, during their careers, graduates think back about Bob’s financial accounting classes & methods. His key battle cry is “cash-flow”!   Everything invariably has to do with “cash-flow”, the lifeblood that makes a company run well.  Behind his serious manner, Bob is a very nice and funny teacher.  Students will never forget Bob and his countless hilarious ties!  He is a truly passionate teacher who definitely doesn’t leave students indifferent. 

Adding further to the international dimension is Revenue Management specialist Dr. Sunmee Choi from South Korea.  Another Cornell graduate, she teaches courses on quantitative analysis and decision modeling, particularly applied to the Revenue management area. Before joining the academic world, she worked in several interesting industry positions, including Director of Hotel Revenue Management at priceline.com, as well as in operations for companies such as Hyatt, Hampton Inns, and Sheraton. Sunmee is an amazing teacher who clearly knows her highly technical subject inside-out. She is passionate about research and provides students unique academic articles to read and analyze. Rather the simply teaching classes, she encourages students to dig deeply into research and innovation.  Her way of teaching, which is very methodical and thus very different from Professor O’Connor’s more unstructured approach, represents well her South-Korean roots and thus confronts students with the perfect opportunity to learn about different ways of working.  Despite her highly quantitative discipline, Sunmee is at heart very soft as well as genuine and as a result the students love her.

And last but not least we have global traveller, Dr. Stefan Groschl, an ESSEC faculty member specialized in Human Resources Management, educated in the UK, based in France but originally from Germany and now living in Panama! Stefan is Co-Chair of the ESSEC Leadership and Diversity Chair and Member of the Faculty of Management at ESSEC Business School. A graduate of Oxford Brookes University, Stefan has both worked in the hotel industry and taught in academic positions in England and Canada before joining ESSEC. He is a regular panelist and speaker at academic conferences and industry events all over the world as well as delivering courses at numerous academic institutions in Mexico, Taiwan, Spain, New Zealand, Germany and Bahrain – a truly international profile. Stefan is an excellent teacher and even though his subject – Human Resources – was not necessarily the one that students were initially the most excited about, he consistency manages to make it as one of the students’ favorite classes. Indeed, one of his classes “Managing Oneself and Leading Others” goes much further than just teaching basic human resources management. It enables students to work and reflect on their own personal growth. Stefan also succeeds in prove to students that Human Resources is at the center of success in most companies, but particularly in the people oriented hospitality sector. His rigor, as well as his proximity to students, are greatly appreciated, and his ability to help people understand that hospitality is above all a people business adds an important dimension to the IMHI experience.

Thus, from Ireland, to America, to South Korea and Germany, and many destinations in between, almost the entire globe is covered by the ESSEC faculty. To that we add the students, who typically come from nearly twenty different countries, the orientation which focuses on the global hotels sector and it all adds up to a truly international experience.  Such a variety of intertwined cultures presents students with a unique opportunity from which to adapt and learn, and in fact experience what most of us actually experience when we’re hired in different positions in global companies in different parts of the world. ESSEC’s Global MBA major in Hospitality Management – offering a truly international education to help prepare you for a truly international career!


Thursday, June 30, 2016

HEDNA's European Global Distribution Conference held in Berlin from June 14-16, 2016.

by Galina Mereacre
Attending a conference is a professionally rewarding experience. As we find out that we will be
representing ESSEC at HEDNA's European Global Distribution Conference in Berlin, Jessica and I took the responsibility seriously – preparing and trying to give out our best in order to make our institution proud.

HEDNA (Hotel Electronic Distribution Network Association) is the only global forum exclusively dedicated to the advancement of hospitality distribution through strategic collaboration and knowledge sharing. For over 25 years, the non-for-profit association has provided members with networking platforms, educational opportunities and professional resources to help them navigate the ever-evolving landscape of hotel electronic distribution.

For a soon graduated MBA in hospitality this was a wonderful opportunity to learn about the latest trends in the industry, to get a better grasp of the on hands on experience, and finally assess how ready we were in our turn – for the beginning of our new careers. During the 3 day conference, we got to listen to some of the biggest names in the industry, participate in different workshops and even engage in hallway conversations with these experts. We were pleasantly surprised to conclude that our MBA program prepared us well in order to understand and contribute to solving the main challenges the hotels are facing today.


"Jonathan’s inspiring speech inspired  a deeper understanding of the hotel industry's challenges and opportunities"

We were again reassured just as it was a Peter O’Conor’s e-commerce class that emerging consumer and industry technologies, guest expectations, business strategies, market forces, and organization strategies create a compelling and essential need for hotel distribution to continue to evolve and transform. HEDNA's own research presented a compelling vision into the future of hotel distribution presenting us with the various factors driving the need of change as well as discussing optimal solutions.

Among some of the greatest speakers we were honored to attend was also Jonathan MacDonald - a world-renowned speaker that provided thinking, new perspectives and avenues of thought for companies such as Google, Apple, P&G, Unilever, Nestlé and IKEA. Jonathan’s inspiring speech inspired  a deeper understanding of the hotel industry's challenges and opportunities and enabled hoteliers to utilize knowledge to explore what the future could look like, and whether they are building the future hotel industry as the one they want to live in.

The conference was concluded by another wonderful motivational speaker – Jim Pickell  also founder and CEO of HomeExchange that discussed innovation, disruptive technology, and data and how these aspects are already removing traditional barriers and friction points in reshaping and delivering a better hospitality and travel experience.

Especially valuable I found the opportunity to network with other professionals, which is an exceptional chance for our professional development and horizontal exchange of experience. We got the chance to meet professionals from all areas of electronic distribution including hotels, representation and management companies, GDSs, switch companies, OTAs, tour operators, software and payment service providers, industry consultants and educational institutions.

As I am looking to build a career in digital marketing, attending Hedna conference and gathering valuable industry insights had a significant contribution to my future professional expertise. I feel beyond lucky to have had the opportunity to attend this event along with professionals from all over the World.

Friday, June 3, 2016

IMHI Forum round tables: 2016 EU Forecast

by Daniel Alexandre Portoraro

After any headline year, it’s always easy to be pessimistic. After a record-breaking 2015, in which hotel transactions topped $85 billion, single asset transactions broke through the $47 billion dollar level, and Blackstone claimed the largest ever portfolio acquisition in eight years (Strategic Hotels & Resorts for $6 billion), common sentiment may be “things can only go down from here.”
And while this may very well be the case, let’s not mince words: Going down from $85 billion in transactions is nothing to scoff at.

In May, at the IMHI Forum, Thomas Lamson, Executive Vice President of Transactions for JLL France, tempered any fears the audience may have had in regards to the robustness of the European hotel brokerage market. According to him, while the market would no doubt slow down (again, how can’t you, from nearly $90 billion?), foreign investment would continue its flows into the continent, with gateway cities such as London and Paris leading the charge.

According to Mr. Lamson, a startlingly overwhelming amount of all foreign cash inflows was focused on the French capital.


Indeed, if there’s one thing that may raise caution, it’s the latter’s prominence within the French transaction market. According to Mr. Lamson, a startlingly overwhelming amount of all foreign cash inflows was focused on the French capital.

And the numbers are there to back it up.

According to an HVS report, in 2015, while France enjoyed an increase of 16% in single asset transactions, 80% of those occurred in the Greater Paris area. While this no doubt satisfies investors already present in the metropolis, it does raise concerns about the market’s centralized nature. This figure overshadows the 63% of UK single asset transactions focused on London, demonstrating the latter’s nation as a more spread out investment environment, with burgeoning growth in markets such as Manchester, Birmingham, and more.

But it’s one thing to look at where the money’s going, and another to see where it’s coming from. In 2015, private equity investment into hotels reached nearly 28% of all inflows, thereby demonstrating the financial community’s continued appetite for the hospitality industry; this figure was tailed closely by institutional investors (pension funds, insurance companies, etc.) showing that even typically risk-averse investors are interested by the manageable, variable returns hotel properties can offer.

And as always, the Middle East demonstrated its sustained interest in European trophy assets, with the Qatar Investment Authority purchasing the star-studded Maybourne Collection – comprised of Claridge’s the Connaught, and the Berkeley – for €2.75 billion euro.

Again, however, while 2015 may have been a banner year, it’s important to note firstly, the strong fundamental performance of hotel assets driving demand, a continued low-interest rate environment, as well as the fact that the Q4 of 2015 accounted for a third of the year’s total transaction volume, which may very well spillover into 2016. And this is to say nothing of the continued ascendancy of the German hotel market, and revitalization of once-embattled tourism hubs such as Spain and Italy.

Even if 2016 doesn’t turn out like 2015, the transaction market may very well have a rosy period ahead.

During the last IMHI Forum, interesting topics were discussed by industry professionals. Current student Daniel Portoraro was present to report about the most memorable messages of the day.

Thursday, April 14, 2016

How to make the most of your apprenticeship

By Capucine Viguier, MBA in Hospitality Management, France, 2014-2016 2nd Year

After a prep school, I graduated a Master of Sciences in Management at Kedge Business School in Bordeaux. As I have always wanted to work in the hospitality industry while getting a business background, I took the opportunity during my Business School course to spend one year in Bangkok to ​follow a management training in a Pullman hotel (Accorhotels Group) in F&B, Front Office and Marketing departments. After several internships in Reservation in Belgium and Revenue Management in Berlin I was ready to enrol and enter the MBA in Hospitality Management at ESSEC.

As I planned to follow the apprenticeship program offered by IMHI, I was fortunate enough to continue my adventure within the AccorHotels Group in Paris as a Hotel Preopening Project Manager for the Luxury and Upscale department. At the same time I joined the Accor Student Ambassador program in order to promote the group internal event for my school community such as the Wolrlwide Take Off Student Challenges.

During the last 12 months, I had the opportunity to join the preopening team of 2 challenging properties opening: Les Cures Marines de Trouville a 5-star MGallery by Sofitel, and the Pullman Roissy CDG Airport 4*. At the end of these two operational experiences, I started working at the headquarters on a hotel pre opening tool kit for the next MGallery franchises openings. This was such an enriching mission, as I wanted to keep a foot in the operational side while being involved in the Global strategy of each brand.

These two pre openings experiences were a lot of hard work but so stimulating and rewarding. I had never stopped learning in the last past 12 months. For both mission, I was right away emerged within the hotel when the construction was in progress. I started the adventure from the scratch, as there were only the GM and the Director of HR. Everything had to  be created.

From October 2015 to March 2016, it was an intense period as I combined classes at ESSEC for 3 days a week then work at Trouville for 2 days. Once the two first trimesters were completed, all apprentices were required to spend 9 months full time in their respective companies. At that time, I moved from a seaside hotel to an airport property in Roissy. The key objective of my job was to ensure that the project was delivered on time. For that I supported every head of department in term of Human Ressources, Sales and Marketing, Revenue Management and Food & Beverage. My mission covered a large area of topic: from the implementation of standard operating to furniture and fixtures equipment ordering and social media campaigns (just to name a few). There were also nice aspects such as food and wine tasting.

I was the coordinator of the project between the Headquarters and the operational side. Project Management is captivating because it allows me not only to support on various topics but also to work with multiple departments on cross-functional projects. It was a challenging experience as for each property we had to face unexpected events and always adapt ourselves to come up with solutions, especially in case of delay of the opening date. As you can see, there is no time to waste when it comes to opening a hotel, I never count my hours and I love it. I was fully dedicated to my job as I was considered myself as an employee as a whole. I had the chance to be trusted and to work directly with both General Managers who gave me many important responsibilities and missions to achieve. I had the opportunity to participate to strategic meetings and I often interacted with the Brand Regional Directors. It helped to develop my communication and leadership skills. Some of my managers acted more as mentors than direct superiors.  

It was the opportunity to provide my competencies learnt in course but also to bring my expertise from my previous experiences in Revenue Management and Marketing. Nevertheless, one challenging aspect of this apprenticeship was switching from one team to another and finding my place to get the trust of my managers in some stressful period. It was also emotionally hard to leave one team for another when you have shared such strong moments. Indeed, it is above all a human experience and it would have no value if it would have been easy. I developed strong relationship for life with people from different background. Last week, I came back at the Pullman Paris Roissy CDG Airport for the inauguration party, and it is always the same emotion of accomplishment of 8 month-hard work and pleasure when entering this hotel and meeting my former colleagues.

Needless to say, my apprenticeship was my best professional experience so far and I could not have imagined better with two-hotel preopening at this stage of my professional early career. It was truly a fantastic and unforgettable experience with amazing memories remaining with me forever. 


The Brandstorm L’Oréal Competition

Virgile Faury, Clément Ghidini and Clara Muller, MBA in Hospitality Management 2013-2016


As current students of the MBA in Hospitality Management (IMHI) we have the opportunity of taking advantage of ESSEC classes, which enables us to take classes out of the hospitality context.



Attending Mr. Simon Nyeck class in "Anthropology of luxury brands", the final exam work was based on the worldwide L'Oréal competition, the Brandstorm L'Oréal. 

Since 1992, the company has given the opportunity to young students to participate in this unique international business competition. With a reward of 10 000€ as well as a coaching from top L'Oréal executives, the Brandstorm is an exciting way to challenge students in a real business case study.

This year's topic is to find a digital strategy for L'Oréal brand La Roche-Posay, in order to attract 15-25 year old customers. Indeed, this dermocosmetic brand is lacking Millenials customers, and looking at the evolution of digital nowadays, a strategy based on technology is inescapable.

The competition is organised around 4 major steps:
1) The pre-selection to be part of the 12 teams competing for the campus final.
2) The campus final, which will determine the team representing the school against other French schools.
3) The national final regrouping all participating schools and their finalist team, in order to determine the team that will represent France at the international final. 
4) The international final, where countries will finally compete to win the Brandstorm 2016. 

Almost 3300 teams worldwide participate in this challenge, which means that the competition is very tough. We need to be unique, consistent and surprising if we want to access to the international final.

Thanks to the Brandstorm, we are facing a concrete and realistic case study which also enables us to meet managers and executives of La Roche-Posay and L'Oréal. 

With our "Thunderteam", we are proud to have won the ESSEC final, and we will do our best to represent IMHI and ESSEC at the national final and, of course, win !!

It is extremely exciting to be part of this competition. We always want to go further to the next step and push even more our limits.